Andre “Bizness Boi” Robertson, a Milwaukee-born, LA-based songwriter and producer, has solidified his place in the music industry as one of the most versatile and innovative producers of his generation. With a portfolio that includes collaborations with Rihanna, PARTYNEXTDOOR, Lil Nas X, Summer Walker, and Elton John, Bizness Boi has not only amassed an impressive array of credits but also cultivated a unique approach to production that prioritizes artist development and longevity over fleeting success.

Crafting a Legacy Through Collaboration

Bizness Boi's philosophy as a producer emphasizes the importance of building relationships and nurturing talent. Instead of chasing high-profile placements with the hope of an overnight breakthrough, he focuses on creating enduring partnerships with emerging artists.

“You can get something with Rihanna, but you might have that one record and that’s it,” he explains. “As a producer, you have to either have your own artists or you have to work with new artists. You have to build something from the ground up.”

This mindset has placed him at pivotal moments in the careers of some of today’s biggest stars. Bizness Boi’s name is found on the early-career projects of artists like Lil Nas X, Swae Lee, 6lack, and PARTYNEXTDOOR. Notably, he contributed to Lil Nas X’s debut EP 7, which received a Grammy nomination for Album of the Year, and crafted several tracks on PARTYNEXTDOOR’s P3 and PARTYMOBILE, including the Platinum-certified “BELIEVE IT” featuring Rihanna.

The Importance of Artist-Producer Chemistry

Bizness Boi draws inspiration from iconic producer-artist duos like Janet Jackson and Jam & Lewis and Timbaland and Missy Elliott. These partnerships shaped not just individual songs but entire eras of music, an approach he seeks to emulate.

“When these new artists make it, your name is attached to ’em,” he says, highlighting how collaboration from the ground up creates opportunities for producers to help shape an artist’s sound and vision.

His work on Swae Lee’s solo album Swaecation is a testament to this philosophy. Tracks like “Touch Screen Navigation,” “Lost Angels,” “Hurt to Look,” and “What’s In Your Heart?” showcased his ability to craft textured, emotive music that perfectly complements an artist’s voice and style.

The Path to Los Angeles and Creative Freedom

Bizness Boi’s journey from Milwaukee to Los Angeles was marked by challenges and growth. While Atlanta taught him to simplify and refine his beats, L.A. offered a wider variety of opportunities.

However, the path to stability wasn’t immediate. Despite early placements, including an Eric Bellinger cut, Bizness Boi faced homelessness, often sleeping in cars while working tirelessly to make ends meet. The turning point came when he contributed four tracks to PARTYNEXTDOOR’s P3, marking his emergence as a sought-after producer.

Lessons in Adaptability and Artistic Growth

Reflecting on his journey, Bizness Boi acknowledges the importance of adapting to the needs of artists. Early feedback from Atlanta producers taught him to shift his focus from impressing other beatmakers to creating music that serves the artist’s vision.

This adaptability is evident in his diverse catalog, which spans genres and styles while maintaining a signature sound that resonates with both artists and listeners.

The Slow Build to Stardom

Bizness Boi’s career is a masterclass in perseverance and strategic growth. His willingness to build with artists from the ground up has not only resulted in chart-topping hits but also established him as a trusted collaborator for artists seeking to realize their vision.

Today, Bizness Boi’s credits include work with some of the biggest names in music, including Rihanna, J. Cole, Summer Walker, and Eminem. His story is a testament to the power of patience, adaptability, and a commitment to excellence.

For aspiring producers, Bizness Boi’s journey offers valuable lessons: focus on building relationships, prioritize the artist’s vision, and never lose sight of the bigger picture. With this approach, success is not just possible—it’s sustainable.