In the world of music production, few names stand out as much as Busy Works Beats. Known for his unmatched expertise and influence, Busy Works Beats has made a significant impact not only through his music but also by shaping the careers of aspiring producers worldwide. In this educational article, we delve into his unique philosophy and business strategies that have driven his success. Following up on our previous in-depth interview with Busy Works Beats, which explored his journey and favorite gear, we now turn our focus to the mindset and tactics that have propelled him to the forefront of the music production industry. Whether you’re a budding producer or a seasoned professional, his insights are invaluable for understanding how to thrive in this ever-evolving field.

What’s your philosophy on chasing placements as a music producer?

Busy Works Beats:

I think people want different things in life—wealth, health, social status, power, and mastery. Most music producers are after social status. Chasing artists and getting placements excites them because it associates them with the artist and their perceived coolness.

I am not motivated by that, especially with a family. Leaving home for long hours, especially night sessions, would be absolute chaos. I choose not to sacrifice what I want—a peaceful family life—for the things most young producers chase, which, at its core, is often about impressing someone else.

I believe it’s more prudent to build something you own. Infrastructure may be boring to build, but relying on others is risky. If they don’t come through, what will you be doing while sitting at home, bored and waiting?

Seek boring ways to make money—you’ll have less competition.

We’ve trained over a million producers worldwide, and some have gone on to work with Drake, Kanye West, Post Malone, Ariana Grande, and many others. I’ve worked with billion-dollar brands, and god willing, trillion-dollar brands soon. I’m past the "I have something to prove" stage. Now, I’m focused on building the infrastructure to replicate success.

Your social media strategy has been very successful. What’s your approach to creating content?

Busy Works Beats:

Understanding open loops is key. Content follows a formula:

• Intro: Create an open loop (a question or unfinished sequence). Example: "I have 5 secret money hacks the wealthy use, but before I get to those..." This keeps people engaged.

• Bonding: Build trust by delivering on promises. Use storytelling to relate to your audience.

• Proof: Show social proof—testimonials, song credits, follower counts, etc.

• Samples: Give people something they can use and see results within an hour.

You need quantifiable targets. If I want 6 million YouTube views and my average video gets 30,410 views, I need to create 7 videos a day to hit my goal.

The process is simple: Create + Create + Create → Find Top 3 Winners → Scale those winners with ads, collaborations, and promotions. Repeat.

Quality vs. quantity—can you have both?

Busy Works Beats:

Quality = Quantity + Revision.

You can’t reach quality without iteration. But people keep creating without analyzing, leading to burnout. Use the scientific method: If you haven’t created at least 100 data points (pieces of content), you can’t accurately measure what’s working.

Quality can slow you down. If I invest in high-end cameras, studio lighting, and a commercial space, I move slower. Now I need a dedicated video editor and camera tech, increasing production costs 100x. That means I can’t make 7 videos a day anymore.

People often confuse "quality" with presentation. Kanye West’s Super Bowl commercials were "low quality" in production but high quality in messaging. Quality isn’t just visuals; it’s knowledge and communication.

Is music production more about technical skill or creative intuition?

Busy Works Beats:

Trap beats seem easy, but they require serious technical skill. There’s a reason concert pianists don’t just crank out trap beats.

Gifted musicians often waste their skills because they didn’t have to work for them. When you evolve as a producer, you must learn music theory and mixing because that’s what separates genres. Producing rock requires knowing how to record drums, vocals, and instruments like bass and guitar. If you only produce hip-hop, you won’t understand that process.

It all comes down to acquiring technical skills.

Does the accessibility of music production software raise or lower overall quality?

Busy Works Beats:

There are kids on Suno AI right now making bangers just for fun. Look at Metro Boomin’s "BBL Drizzy" sample—it was created by a comedian running a prompt through AI.

Music needs iteration, just like medicine. Wild experiments lead to new breakthroughs. Keeping everything the same won’t create anything new.

What advice would you give to up-and-coming producers?

Busy Works Beats:

When you meet people, ask about their three biggest obstacles. Then, solve those problems or connect them with someone who can.

Meet another person, ask the same thing. You’ll find that the people you seek to network with may already have answers for each other, and your role is simply to connect them.

Always add value before asking for anything. No one owes you their time. You must earn trust through merit. Don’t expect replies. No one is obligated to share their most valuable asset with you—their time.