Multi-Platinum Producer TOPFLR on Collaboration, Inspiration & Navigating the Music Business
TheZachMichael recently sat down with Michael “Topflr” for an exclusive interview, the producer behind FREAK IN YOU, which recently went platinum. With a track record that includes working with Drake and PartyNextDoor, Topflr shared deep insights into his creative process, his journey from chasing placements, and the evolution of his sound. In this conversation, he discusses his typical workflow in the studio, and how he balances artistic integrity with commercial success. He also offers valuable advice for up-and-coming producers looking to make their mark in the industry.
Can you tell us about your journey into music production and what inspired you to pursue this path?
I've always had an obsession with music, dating back to my elementary school days. Growing up in the church, I picked up various instruments like the keys, guitar, and drums. After spending about 12 to 13 years playing at church and gigging with a band as a drummer, I realized I wanted to make music my career. This led me to transition from being a live musician to learning production and understanding the industry. The support of my family and talented producer friends has been instrumental in keeping me motivated and inspired throughout this journey.
What's your creative process like when starting a new project? Do you have any rituals or habits that help you get into the zone?
Initially, I had a set routine in my early years of producing, like deciding which instruments to lay down first. However, that has changed over time. Collaborating with singer-songwriters shifted my perspective, and now I approach projects with an open canvas—anything goes, whatever feels right. I'm a strong advocate for creative freedom and avoid forcing the music. To combat rigidity, I focus less on rules or routines and more on articulating feelings.
Are there any particular artists, genres, or sounds that have heavily influenced your style as a producer?
In terms of my production style, especially in R&B, artists like PARTYNEXTDOOR, Drake, Tory Lanez, Snoh Aalegra, Frank Ocean, and Daniel Caesar have been significant influences. I’m inspired by the alternative side of R&B music. Beyond that, I've studied and continue to study several producers, some of whom I've had the privilege to work with or share a room with; they've undoubtedly contributed to the TopFlr sound. I don't limit myself to one or two genres; my playlists are quite eclectic. I draw influences from various places, and I believe these come in phases, depending on life's current events.
What's your favorite piece of gear or software that you use in your productions, and why?
Regarding software, I don't use many plugins or VSTs—not because I'm unwilling to invest in them, but because too many options can be overwhelming. I primarily use Omnisphere and Waves. As for gear, it might sound unconventional, but the iPhone voice note app is my favorite. Coming from an organic background and appreciating various music styles, I use the voice note to record myself playing guitar or piano and then AirDrop that into a session—it's the perfect combination.
Can you share a memorable studio moment or collaboration that stood out in your career?
It's challenging to pinpoint one specific moment or collaboration. I'm grateful for many experiences—from networking with artists and producers I deeply admire to the placements I've secured and the studios I've worked in. However, the most memorable moments are often the intimate ones: conversations with peers, artists, and creatives about life, our journeys, and what it took to get where we are. Those moments resonate the most with me.
Do you have any favorite records that you've produced?
Absolutely.
Drake – "Since Way Back": This was my breakout placement. It's a deep cut and a two-parter, embodying a 'late-night drive through Toronto' vibe.
PARTYNEXTDOOR – "Freak in You": This track is a smash and resulted from collaborating with mentors, realizing our synergy, and receiving positive feedback from music fans.
Ambré – "FUBU": I love this song. Ambré is amazing, and this track holds sentimental value as I used many of my older instruments from my youth. Seeing it featured in an episode of HBO's 'Insecure' was particularly special.
Amir Obè – "BLONDE": Those who know me understand my passion for experimenting with alternative sounds. Amir's versatility allows for a broader creative scope, making him one of my favorites to work with.
Wolftyla – "Muse of Tragedy": This is perhaps the most cinematic song I've been part of. Witnessing Wolftyla's growth into the singer-songwriter realm is inspiring.
What advice would you give to up-and-coming producers looking to break into the music industry?
Understand and get your business affairs in order. Uncontrollable events may occur—relationships might falter, you could be taken advantage of, or balancing personal life and career might be challenging. However, learning and comprehending the business side is a valuable tool. Above all, operating with integrity makes success more fulfilling when achieved. Also, remember to have fun. I dislike entering studios where making music feels like an assignment due by the end of class. Enjoy the process and grant yourself and your collaborators creative freedom.
How do you stay inspired and continue to grow creatively in an industry that's constantly evolving?
I've realized that balancing music creation with personal life provides clarity, which, in turn, fuels my creativity. It's intriguing how life situations outside of music can inspire musical ideas. Regarding the industry's evolution, each new song release or placement I secure sparks curiosity, pushing me to learn more about different facets of music and encouraging me to stay ahead.
What's been your experience being signed with Elizabeth Music Group for publishing?
Shout out to EMG. Elizabeth Music Group has been fantastic because, although it's a publishing company, they do much more to support musicians, producers, and creatives. Zach is one of those hybrids—a creative producer with business acumen. The integrity and consideration with which EMG operates are invaluable in this hectic industry we're all part of.
